We are Avidity
Discover what makes us unique – from our history and breadth of capability, to our formula for success.
Our group story
Our purpose is singular – we exist to help brands sell more.
We are Avidity – the parent company for a group of sales and marketing agencies that help you sell more.
Helping brands sell more requires constant evolution as consumers, customers, sectors and channels change. Our services span field marketing, data and digital products, engaging consumer experiences.
Our business has changed a lot in over 120 years – but our mantra from day one has always been to help you sell more. We’ve evolved from a field sales business into a multi-agency, multi-service sales and marketing group. In recent years, we also partnered with Metric Capital Partners who provide investment and financial firepower to help us achieve our goals.
We're committed to being industry-leading – challenging the norm to unlock the best ways to sell more.
Our people are the heart of our business.
Great businesses are built by great leaders. Meet the exec team leading our group.
Jill Ross, Chief Executive
Jill joined us as CEO in 2018, bring with her a wealth of experience in FMCG key leadership roles from a career spanning over more than 20 years. In addition to her role as Avidity Group CEO, Jill is Chair of the board of Trustees at IGD and a member of IGD’s Policy Issues Council.
Gordon Neil, Strategy & Marketing Director
A key part of our business for over 20 years, Gordon is our Strategy and Marketing Director in addition to leading our Thumbprint brand. He is accountable for product and service strategy, and leading the teams in marketing and communications, new business and product management in Thumbprint.
Sara Copeland, Group People Director
Sara joined in 2024, following a long career in HR leadership roles across a variety of public and private sector positions including within retail, automotive, higher education and financial services. She is responsible for the people strategy across our group of sales and marketing agencies which encompasses HR support & policy, recruitment, learning and development, colleague benefits, and payroll.
Asim Muhammad, Chief Information Officer
Asim joined us in 2020 as CTO, now CIO, responsible for transforming and streamlining technologies, data and ways of working to deliver our business goals. He’s a customer focussed IT leader with 20 years multi-industry experience in bringing together people, process, systems and data.
Jon Chambers, Chief Financial Officer
Jon joined us in the summer of 2023, bringing a wealth of experience built over an impressive career in audit, group finance, commercial finance and financial controller roles in a broad spectrum of industries. In his role he helps shape new opportunities for future growth, whilst working closely with our clients, partners, and shareholders.
Our culture
Although our agencies operate independently, our internal culture is consistent across the group – and it’s one that fosters an inspiring and inclusive place to work. We empower all colleagues to do their best every day, helping them to realise their full potential in a company that they can be proud of.
Get in touch
Talk to us about finding the right mix of products and services to help your brand sell more.
Discover more about our agencies
